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The Importance of Planning your Website

Planning a website is probably the most important decision you'll make for your business. Online Shopping is rapidly becoming the norm. About.com recently reported : "Online sales during the holiday season through Christmas Eve rose 15.4% year-over-year to $36.4 billion, according to MasterCard™ Advisors' SpendingPulse report. " This shows customers are becoming more and more comfortable, buying online. With that in mind, let's discuss what you'll need to do, to make your website customer ready.

Domain name - Try to pick one that relates to your site/service/products.
Keyword rich, concise content - Don't go over board on text. Keep it simple as they say.
Branding - If you have a brick and mortar presence, utilize it's notoriety. If not, a well designed logo will help you spread the word and makes your site more recognizable.
Ease of use - Your site should be easy to read and navigate. Train your visitors, let them become accustom to your layout and where things are. Don't keep shaking things up. We're creatures of habit, keep that in mind.
ECommerce - Don't forget how to get paid!

These are just some of the decisions you will be facing. Planning your website is important, I can't stress that enough. You get one shot to make a first impression, make it a lasting and positive one.

Okay, now let's discuss your Domain name